Real Estate Marketing Forecast

Redrawing the map. That's how many real estate agents find success in a volatile housing market.

By rethinking old ideas and adopting unconventional strategies, the resilient ones adapted and thrived. Real estate agents across the country are again repaving roads rather than following old maps.

They know the key to navigating any market remains unchanged: generating more leads, boosting referrals, and closing deals faster and at higher prices. The question is, which agents will stand out from the crowd and succeed?

The answer lies in this 2024 Real Estate Marketing Forecast, covering the strategies that will help agents capture the most market share and revenue.

Business Goals

• Generate more leads
• Boost referrals
• 
  
• Sell listings more quickly and profitably

Boost Your Brand With These 5 Tried-and-True Tactics

Real estate agents face plenty of competition these days, so shaking things up and adjusting your marketing strategies is essential to stay on top.

Here are five moves you can make right away to reach more clients and supercharge your success:

1. Keep Former Customers Close

Staying in touch with past clients is real estate gold! According to the National Association of Realtors (NAR), friends and family refer 41% of home sellers. Send birthday wishes, holiday e-cards, and thank you notes. Little gestures go a long way. You can even offer VIP perks like home appraisals or discounts on services.

This keeps your name fresh in clients' minds so they'll think of you and recommend you to others. Always have an "in" with your inner circle. Your friends, family, coworkers, and social connections make up a built-in network that referrals are born from.

Send them annual "state of your business" updates and invite them to your biggest listing reveal parties. Then, consistently thank those who refer new clients your way - perhaps with a gift card and handwritten note. Take care of your inner circle and they'll take care of your bottom line.

2. Take Your Online Brand to the Next Level

Social media is an evergreen way for realtors to connect with clients, and it's only getting more important. According to the NAR, 77% of agents use platforms such as Facebook, Instagram, and Twitter for work and 47% say that social leads convert into the highest-value clients. So how do you build an unstoppable online presence?

Keep it consistent

Maintain the same name, logo, colors, and style across all of your social profiles. Make it easy for people to recognize you at a glance.

Show your expertise

Offer valuable neighborhood insights on the real estate market. Share instructional tips that demonstrate your knowledge and experience.

Go visual

Post attractive photos and videos of your listings that pull people in and pique their interest. Use attractive layouts and formats that pop on small screens.

Engage, engage, engage

Respond quickly to comments, questions, and messages. Like and share relevant posts from customers and connections. The more interactive you are, the more people will want to work with you. With consistency, useful content, and quick responses, you'll soon develop a thriving social audience that turns into a regular stream of high-quality clients. Keep optimizing and the growth will continue.

3. Amplify Up Your Listings With Pro-Level Marketing Assets

Want more showings, leads, and ultimately sales? Professional marketing materials for your listings are a must. High-quality photos, videos, and virtual tours make your properties pop online and pull in more potential buyers.

According to the NAR, 88% of home buyers say professionally shot photos make them more interested in a listing. Meanwhile, 56% say virtual tours are important when house hunting.

So how can you create world-class marketing assets on a realtor's budget?

Hire a pro

A good photographer or videographer can produce result-getting content for a reasonable fee. Look for someone with real estate experience who understands what sells homes.

Do-it-Yourself (DIY)

With a few basic techniques and some simple equipment, you can capture decent photos and videos yourself. Just make sure to get close-ups, wide shots, and detail shots of all the major rooms and features.

Partner with locals

Reach out to photography students, creative communities, and even high schoolers looking for gig work. Explain your needs and budget—someone with natural creativity may jump at the chance.

Whichever route you take, be sure to utilize all the marketing channels at your disposal—listings on popular sites like VIP Realty and Zillow, social media posts, and personalized email blasts to your contact lists. With premium marketing assets in play, your properties are bound to hit the spotlight and sell faster.

4. Make More Video Magic To Attract More Clients

Creating video content is a powerful way to showcase listings, share tips and build bonds with potential customers.

According to the NAR, 73% of sellers want an agent who uses video to market their homes, and 86% of buyers find videos helpful in their house hunt. So pumping up your video marketing can boost leads and conversions.

But where do you start?

Showcase listings

Snap quick 2-3 minute walkthroughs of your hottest properties. Add fun fonts, music, and camera moves to pull people in. Post these videos to your social profiles, email lists, and listing sites.

Offer how-to clips

Create short, snappy guides on topics like "5 Things to Consider When Buying a Home" or "Should I Renovate Before Selling?". Promote these educational nuggets across different platforms to position yourself as an authority.

Interview clients

After a successful closing, ask happy clients if you can record a testimonial video. Hearing about the ease and value of working with you could inspire others to call. Even the simplest videos can pack a punch, so don't stress over production value.

Just focus on creating helpful, energetic clips that show potential clients who you are, what you have to offer, and why working with you will make their real estate dreams come true. The rest will follow naturally—more leads, listings, and, ultimately, commissions.

So hit "record" and watch your video mojo work its magic.

5. Educate Your Clients

Building trust and know-how with your clients is the name of the real estate game. You can establish yourself as an expert and create lasting connections by sharing your knowledge and experience.

Here's how to educate your clients effectively:

Give Valuable advice

Offer step-by-step guides on how to buy a home, sell a house, or invest in property. Cover the full process from start to finish in a lively, easy-to-follow format.

Share market updates

Provide regular insights into what's happening in your local area. Explain trends in a conversational tone using charts, graphs, and visual aids whenever possible.

Publish eBooks and checklists

Create free e-books or one-page checklists on real estate topics that matter most to your clients. Distribute them widely across channels. Then refer back to them regularly in future correspondence.

Host webinars

Run live or recorded webinars on seasonal subjects like "Spring Selling Tips" or "Back-to-School Home Updates". Allow time for Q&A to solve people's pressing problems.

Offer testimonials

If you have great reviews or positive client stories, share them openly on your website, social profiles, and marketing materials. Short videos are even more compelling.

The more helpful information you provide and the more accessible you make yourself, the more your clients will see you as a trusted resource—which means referrals, repeat business, and growth for your real estate agency. So educate, relate, and demonstrate—your clients are listening and ready to learn.

3 Ways to Make an Unforgettable Impact on Clients

Our recent survey of agents revealed 3 key themes around what it takes to succeed and stand out as a real estate professional.

1. Focus on Experience

Deliver exceptional customer service and a premium experience every step of the way. Go above and beyond to ensure clients' needs are met and expectations exceeded. Train yourself and your team to provide 5-star support consistently.

2. Build Your Brand

Establish a commanding online presence through professional websites, active social profiles, and relevant video and photo content. Make it easy for people to find you online, learn about you, and want to work with you.

3. Never Stop Learning

Invest in ongoing marketing education to stay on top of the latest trends, techniques, and technology. Attend seminars, take courses, and read industry publications. The more you know, the more value you can provide clients - and the further your business will grow.

Crush Your 2024 Goals

Generating highly qualified leads through an intelligent online listing strategy will build the foundation for your success. But don't stop there. Continuous learning and perfecting your skills will help you stay relevant through future market changes. So go all in. Embrace new strategies with flexibility and courage. Take charge of your own growth.

At VIP Realty, we help ambitious agents like you rise to the next level. Our innovative tools, training, and support can help you build a flexible, high-income career that you control. Your goals are waiting. Visit our website to learn more, or book a call today.

Let's discuss how we can help you dominate 2023 and beyond. The time to take the next step is now. Don't wait another minute—your success starts here.